Every area reads and writes the same leads and customers, so marketing never works from a copy of them.
Multi-step campaigns across every channel.
Draw a campaign as steps on a canvas: send an email, wait, check a condition, send a text, tag the contact. Each contact moves through it on their own clock, and every enrollment shows where they are.
The right people, kept up to date.
Segments are rules over your leads and customers that re-evaluate as records change, and the do-not-contact list keeps anyone who opted out out of every send.
Forms that land as leads, not in an inbox.
Build a form, embed it on any site with one tag, and each submission becomes a lead mapped field by field, tagged and dropped into a segment or campaign.
Templates once, sends everywhere.
Templates fill from the contact record, sends go out by email or text, and opens, clicks and replies come back to the same record.
Bring customers back, and keep them.
Run promotions with codes your point of sale honors, and retention campaigns that reach customers who have gone quiet.